With so many various aspects, scarcely any industry sector provides much versatility in the construction industry. From building technologies to the construction machinery to the architecture to the interior design, any event that suits the topic that affects today’s construction trade fair.
Building new technology, materials, machinery, as well as the specific subjects, are always high in demand always. Another thing is that digitalization has been considered a great factor in the industry. Additionally, there are entire some smart home technologies which are on everyone’s lips.
Furthermore, there are sub-sectors which complete the portfolio of any events that offer in the sector, for instance, glazing, landscaping, and frontage construction.
However, participating in trade fairs in the construction and building industry is not optional. But as a business owner, if you want to grow your company, you must expand your network via national and international exhibitions.
That’s because meeting new people to do business is always crucial since it helps people to reach their target. Also, this is essential to get ideas for future projects. You can meet your potential partners or suppliers who can help you discover new ideas, solutions, or products.
Anyhow, year after year, the construction fairs are getting bigger, and constantly new events are emerging throughout the world. The World Of Concrete and CONEXPO in Las Vegas is associated with the builders and Contractors Annual convention in Long Beach, Calif. The Big 5 in Dubai, U.K. Construction Week in London, Procore’s Groundbreak in Austin, BAUMA in Munich, Viewpoints Collaboration in Portland, BATIMAT in Paris – there are many other gatherings that are unmissable meetings for the global players plus the attendance at those fairs are growing every year.
But the problem is that there is not a single event that meets all strategies. The massive, comprehensive fairs, including the local trade fair shows, are specialized conferences plus risk management forums. This actually depends on the service or product the company is selling, which the company is not going to choose for the same events.
So, then how can a business owner find the most relevant events that take part in relevant events? And where can they find the real business opportunities?
When it comes to choosing events, there’s been little evolution in exhibitor behavior for the past 30 years. The surprising fact is, there’s no industry leader or tech provider who focuses on this to find out the professionals to find any events depending on the reliable data.
When you decide to attend a trade fair, you will always find three common lines:-
- Creators of Habit: Most people do not test events and will not actively look to try.
- Word of Mouth: A businessman needs always to ask around and speak to friends or colleagues before committing to find out what everyone else is up to.
- Intermediaries: The space on the trade fairs usually needs to be pre-selected by public institutions—for example, trade missions and trade development agencies.
So, companies who do not hear about the trade fair are more likely to miss the opportunity to take part in the fair. Also, making space at the trade fair needs enough data so that one can play safely at events.